Professional Experience & Education
With over twelve years of experience in marketing and communications, I have worked with a diverse range of brands and industries, consistently delivering impactful results. Below are some highlights of my career and more information about my educational background and key skills.
Professional Experience
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Director of Marketing at a destination marketing organization, overseeing a team of four marketing professionals and managing brand presence, digital marketing efforts and content marketing.
July 2021 to Present
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Served as digital marketing team lead for a destination marketing organization. Overseeing digital marketing efforts and brand presence online.
June 2018 to July 2021
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Handled all communications and marketing efforts for a national non-profit organization with a focus on cultural tourism.
March 2014 to June 2018
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Worked as an associate at a strategic communications agency with a variety of clients and projects in diverse industries.
January 2012 to March 2014
Education and Training
MBA, Strategic Management & Policy
University of New Mexico, 2022
B.A., Mass Communication & Journalism
University of New Mexico, 2012
Professional Certificate, Cultural Heritage Tourism
George Washington University, 2017
Skills and Expertise
Marketing Strategy: Crafting comprehensive marketing plans that align with business objectives.
Digital Marketing: Leveraging digital channels to boost brand visibility and engagement.
Brand Management: Building and maintaining strong, recognizable brands.
Project Management: Leading cross-functional teams to deliver projects on time and within budget.
Public Relations and Public Affairs: Enhancing public image and managing communications with key stakeholders.
Email Marketing: Creating targeted email campaigns to drive engagement and conversions.
Content Planning and Content Marketing: Developing and executing content strategies that resonate with audiences.
Social Media: Utilizing social media platforms to build community and drive brand engagement.
Writing: Crafting compelling copy for various marketing materials and platforms.
Adaptability: Thriving in dynamic environments and adjusting strategies to meet evolving needs.
Leadership and Management: Guiding teams to achieve objectives and fostering a collaborative work environment.
Budget Planning: Efficiently allocating resources to maximize marketing ROI.
Problem Solving: Identifying challenges and implementing effective solutions.
